I run 35 Facebook ad campaigns for an eCommerce brand with different objectives, including Messages (Sales Support) and Brand Awareness, Lead Generation. Each campaign was structured separately and optimized according to its goal to achieve maximum efficiency at a low cost.
Campaign 1: Messages Campaign (Sales / Inquiries)
Ad Type: Leads Ad for Multiple message
Performance Results:
Total Messages: 71
Total Spend: 2,390 PKR (≈ $8.54 USDT)
Cost per Message: 33.65 PKR (≈ $0.12 USDT)
This campaign delivered high-intent customer messages at a very low cost by testing multiple creatives and optimizing audience targeting.
Campaign 2: Awareness Campaign (Video / Brand Exposure)
Ad Type: Awareness (ThruPlay optimized)
Performance Results:
Total Spend: 1,500 PKR (≈ $5.36 USDT)
ThruPlays: 12,832
Cost per Result: 0.12 PKR (≈ $0.0004 USDT per ThruPlay)
This campaign achieved massive reach and engagement at an extremely low cost, helping build brand visibility efficiently.
Campaign 3 Facebook Lead Generation Ad
Objective: Generate customer leads through messages
Ad Type: Lead / Messages Ad
Results:
Total Messages: 50
Total Spend: 3,375 PKR (≈ $12.05 USD)
Cost per Message: 67 PKR (≈ $0.24 USD)
This campaign successfully generated high-quality leads at a controlled cost by targeting the right local audience and optimizing the ad for message conversions.
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